Doodled figure wearing a dragon headdress holding a pen and a coffee cup aloft

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Lunar New Year · Instagram post · Reference

Doodled figure wearing a dragon headdress holding a pen and a coffee cup aloft

Pure white background with a single flat red spot colour throughout. The focal point is a naive line-drawn person in a lion-dance dragon mask, arms raised holding a pen and a coffee cup, with tiny cup-headed characters and dragon heads around them. Hand-brushed Chinese couplets act like spring-festival scrolls on both sides. The screenprint-style monochrome finish feels like a zine or event flyer.

Palette

#ffffff
#e21918
#faebeb
#f5d3d3
#eca3a3
#e88686

Layout: Hand-lettered greeting and outlined city name arc at the top. A central character with raised arms forms a V, flanked by vertical hand-written Chinese couplets on the left and right. At the bottom, a centred stack holds the collab logos, a bold event title and the date and time.
Typography: Wobbly hand-drawn marker caps and outlined lettering at top; bold heavy geometric sans caps for the event title; small bold sans for the details.

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Design an original Lunar New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Doodled figure wearing a dragon headdress holding a pen and a coffee cup aloft.
- Look and feel: Pure white background with a single flat red spot colour throughout. The focal point is a naive line-drawn person in a lion-dance dragon mask, arms raised holding a pen and a coffee cup, with tiny cup-headed characters and dragon heads around them. Hand-brushed Chinese couplets act like spring-festival scrolls on both sides. The screenprint-style monochrome finish feels like a zine or event flyer.
- Layout: Hand-lettered greeting and outlined city name arc at the top. A central character with raised arms forms a V, flanked by vertical hand-written Chinese couplets on the left and right. At the bottom, a centred stack holds the collab logos, a bold event title and the date and time.
- Typography: Wobbly hand-drawn marker caps and outlined lettering at top; bold heavy geometric sans caps for the event title; small bold sans for the details.
- Colours: #ffffff, #e21918, #faebeb, #f5d3d3, #eca3a3, #e88686 (background #ffffff, text #e21918, accent #e88686).
- Mood and details: playful, cheerful, quirky, dragon costume, coffee cups, hand-drawn Chinese calligraphy, doodle characters.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/661818107788745571-9359b2a420ff.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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