Pale yellow embossed balm bar melting into a glossy puddle

Reference found on Pinterest, saved by Daria Minaeva · 3D artist, photographer. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

Pale yellow embossed balm bar melting into a glossy puddle

A flat-lay on warm off-white paper under soft, diffused overhead light that casts a gentle shadow. A square butter-yellow bar with an embossed name softens at one corner and spills into a glossy, viscous puddle. The palette stays monochrome cream and pale yellow for a calm, tactile, surreal luxury feel with a matte background and glossy product finish.

Palette

#e9e7dc
#ddc883
#c2bfb1
#b8a56e
#7a642e
#9c884f

Layout: A centred wordmark sits at the top, a top-down product in the middle, and a small centred poem with a launch line at the bottom. Generous off-white negative space all around.
Typography: Thin, wide geometric sans caps for the wordmark; small, clean humanist sans for centred body text.

All creative ads for skincare and cosmetics brands, salons and beauty brands

photographic
minimal
luxury
melting soap bar
liquid pool
embossed logo
serene
sensorial
refined

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Pale yellow embossed balm bar melting into a glossy puddle.
- Look and feel: A flat-lay on warm off-white paper under soft, diffused overhead light that casts a gentle shadow. A square butter-yellow bar with an embossed name softens at one corner and spills into a glossy, viscous puddle. The palette stays monochrome cream and pale yellow for a calm, tactile, surreal luxury feel with a matte background and glossy product finish.
- Layout: A centred wordmark sits at the top, a top-down product in the middle, and a small centred poem with a launch line at the bottom. Generous off-white negative space all around.
- Typography: Thin, wide geometric sans caps for the wordmark; small, clean humanist sans for centred body text.
- Colours: #e9e7dc, #ddc883, #c2bfb1, #b8a56e, #7a642e, #9c884f (background #e9e7dc, text #7a642e, accent #ddc883).
- Mood and details: serene, sensorial, refined, melting soap bar, liquid pool, embossed logo.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/65372632087354587-5f5237d8d488.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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