A hand holding a red Mary Jane heel filled with fresh flowers

Reference found on Pinterest, saved by Amy Thompson. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Mother's Day · Instagram post · Reference

A hand holding a red Mary Jane heel filled with fresh flowers

A flat warm beige-tan studio backdrop with soft, even light and a gentle shadow under the shoe. A glossy red patent block-heel Mary Jane is held at the heel by a hand and filled like a vase with blue, pink and orange blooms and green leaves. The red of the shoe is echoed in the script lettering. The finish is clean product photography with simple compositing.

Palette

#ddb386
#ecc8a2
#c68f6d
#88271d
#897652
#be5740

Layout: The product sits in the left half, dangling from a hand that enters from the top. The wordmark is top right, a right-aligned message block is mid-right, and a red script greeting sits lower right with a flourish that reaches toward the shoe.
Typography: Thin, elegant sans caps for the wordmark; rounded sans body with bold emphasis on key words; red brush-script centrepiece with small spaced sans caps above and below.

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photographic
minimal
red patent heel
flower bouquet
hand
script lettering
warm
heartfelt
elegant

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Design an original Mother's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: A hand holding a red Mary Jane heel filled with fresh flowers.
- Look and feel: A flat warm beige-tan studio backdrop with soft, even light and a gentle shadow under the shoe. A glossy red patent block-heel Mary Jane is held at the heel by a hand and filled like a vase with blue, pink and orange blooms and green leaves. The red of the shoe is echoed in the script lettering. The finish is clean product photography with simple compositing.
- Layout: The product sits in the left half, dangling from a hand that enters from the top. The wordmark is top right, a right-aligned message block is mid-right, and a red script greeting sits lower right with a flourish that reaches toward the shoe.
- Typography: Thin, elegant sans caps for the wordmark; rounded sans body with bold emphasis on key words; red brush-script centrepiece with small spaced sans caps above and below.
- Colours: #ddb386, #ecc8a2, #c68f6d, #88271d, #897652, #be5740 (background #ddb386, text #88271d, accent #be5740).
- Mood and details: warm, heartfelt, elegant, red patent heel, flower bouquet, hand, script lettering.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/650770214951544256-2fb3ed856a32.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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