Hijab-wearing model lying on a clay court in black sportswear

Reference found on Pinterest, saved by Galih Oktasetya. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

Hijab-wearing model lying on a clay court in black sportswear

Top-down photograph of a terracotta clay court crossed by white boundary lines forming strong diagonals. The model in a black modest sports set and white sneakers lies at the centre under hard direct sunlight that casts a crisp shadow. The palette is limited to terracotta, black and white, with a slight film grain and editorial colour grading. The large white type overlaps the figure for a bold campaign-teaser look.

Palette

#9d5640
#884736
#b0664f
#6c372d
#f0ebe7
#c4ada2

Layout: Overhead shot of the model lying diagonally across the centre, with the three-line headline stacked centrally over her body. A small wordmark sits top centre and the launch date at bottom centre, with generous court-coloured space around them.
Typography: Heavy grotesque sans caps in white with the middle word in italic for rhythm; small spaced sans for the date and a slanted italic wordmark.

All creative ads for sports clubs, academies and events, fashion brands, streetwear brands

photographic
minimal
typographic
clay court
court lines
hijab athlete
sneakers
hard shadow
confident
modern
calm

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Hijab-wearing model lying on a clay court in black sportswear.
- Look and feel: Top-down photograph of a terracotta clay court crossed by white boundary lines forming strong diagonals. The model in a black modest sports set and white sneakers lies at the centre under hard direct sunlight that casts a crisp shadow. The palette is limited to terracotta, black and white, with a slight film grain and editorial colour grading. The large white type overlaps the figure for a bold campaign-teaser look.
- Layout: Overhead shot of the model lying diagonally across the centre, with the three-line headline stacked centrally over her body. A small wordmark sits top centre and the launch date at bottom centre, with generous court-coloured space around them.
- Typography: Heavy grotesque sans caps in white with the middle word in italic for rhythm; small spaced sans for the date and a slanted italic wordmark.
- Colours: #9d5640, #884736, #b0664f, #6c372d, #f0ebe7, #c4ada2 (background #884736, text #f0ebe7, accent #b0664f).
- Mood and details: confident, modern, calm, clay court, court lines, hijab athlete, sneakers, hard shadow.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/64317100925969684-1e163f475c97.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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