Rama leaping with drawn bow toward sketched Ravana

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Dussehra · Instagram post · Reference

Rama leaping with drawn bow toward sketched Ravana

The background is warm kraft-paper beige with faint pencil sketches of city buildings. A black-and-white engraved-style Ravana with ten heads crumbles into particles where an arrow strikes him. A coloured silhouette of Rama in a saffron dhoti leaps along a jagged grey torn-paper diagonal. Below the tear, a saturated orange-to-yellow gradient fills the space, so the piece mixes a flat modern look with a vintage collage feel.

Palette

#ede0cd
#feae51
#d0c7bd
#aba49c
#57514f
#867c70

Layout: A diagonal torn-paper edge splits the square: a beige textured upper-left holds the left-aligned blessing text and a sketched city with Ravana bottom-left, while an orange gradient field bottom-right carries the greeting. Rama leaps along the tear mid-frame and the logo sits top-right.
Typography: Clean geometric sans in sentence case for the body; the greeting uses spaced sans caps between double danda bars, with bold Devanagari below.

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Design an original Dussehra Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Rama leaping with drawn bow toward sketched Ravana.
- Look and feel: The background is warm kraft-paper beige with faint pencil sketches of city buildings. A black-and-white engraved-style Ravana with ten heads crumbles into particles where an arrow strikes him. A coloured silhouette of Rama in a saffron dhoti leaps along a jagged grey torn-paper diagonal. Below the tear, a saturated orange-to-yellow gradient fills the space, so the piece mixes a flat modern look with a vintage collage feel.
- Layout: A diagonal torn-paper edge splits the square: a beige textured upper-left holds the left-aligned blessing text and a sketched city with Ravana bottom-left, while an orange gradient field bottom-right carries the greeting. Rama leaps along the tear mid-frame and the logo sits top-right.
- Typography: Clean geometric sans in sentence case for the body; the greeting uses spaced sans caps between double danda bars, with bold Devanagari below.
- Colours: #ede0cd, #feae51, #d0c7bd, #aba49c, #57514f, #867c70 (background #ede0cd, text #57514f, accent #feae51).
- Mood and details: triumphant, heroic, contemporary, Rama with bow, ten-headed Ravana, arrow, torn paper edge, city skyline sketch.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/640848222009697859-bfe4204d684f.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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