Children's Day · Instagram post · Reference

Boy walking on a half-hammer, half-pencil, dressed half as labourer and half as student

The off-white paper background is split down the centre: the left half is slightly warmer and grey-toned, the right half brighter. A photo-composited child walks along a single object that is a steel hammer on the left and a sharpened yellow pencil on the right. The child's outfit matches the split: ragged clothes, a bare foot and a jerry can on the left; a uniform, a sneaker and a book on the right. Soft studio lighting and a faint shadow give it a restrained, editorial social-cause finish.

Layout

Two logos sit in the top corners, the split-concept boy on the hammer-pencil takes up the upper-middle centre, and centred two-line copy plus the greeting sits below, with the URL at the bottom. The off-white background is split vertically into a warm half and a cool half, leaving generous negative space.

Typography

Clean rounded geometric sans in dark grey, with the greeting set medium weight; small sans for the URL.

• photographic
• minimal
• hammer-pencil hybrid
• schoolboy
• jerry can
• split background
• school bag
• thought-provoking
• poignant
• socially conscious