Pencil shaving curled into a crescent moon with a sketched star

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Eid · Instagram post · Reference

Pencil shaving curled into a crescent moon with a sketched star

A flat pale pistachio-green background with soft, even light. The focal point is a real pencil shaving with orange scalloped edges, photographed from above and curled into a crescent, with a soft drop shadow. A small star drawn in graphite pencil sits inside the curve, and wood and graphite crumbs are scattered around it. It works as a witty, tactile object metaphor with a restrained, matte finish.

Palette

#deefc4
#c7d0a8

Layout: The crescent sits just off-centre with a lot of empty space around it, and the greeting is centred directly underneath. The logo is in the top right, and a dotted rule divides off a centred footer with the services line and URL.
Typography: Clean geometric sans in mixed case for the greeting; small tracked sans caps for the services line and URL

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Design an original Eid Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Pencil shaving curled into a crescent moon with a sketched star.
- Look and feel: A flat pale pistachio-green background with soft, even light. The focal point is a real pencil shaving with orange scalloped edges, photographed from above and curled into a crescent, with a soft drop shadow. A small star drawn in graphite pencil sits inside the curve, and wood and graphite crumbs are scattered around it. It works as a witty, tactile object metaphor with a restrained, matte finish.
- Layout: The crescent sits just off-centre with a lot of empty space around it, and the greeting is centred directly underneath. The logo is in the top right, and a dotted rule divides off a centred footer with the services line and URL.
- Typography: Clean geometric sans in mixed case for the greeting; small tracked sans caps for the services line and URL
- Colours: #deefc4, #c7d0a8 (background #deefc4, text #c7d0a8, accent #c7d0a8).
- Mood and details: clever, calm, understated, crescent moon, pencil shaving, pencil-drawn star, wood shavings.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/639792690805807404-b95179edd22f.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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