Children's desk chair shadow shaped like a ghost

Reference found on Pinterest, saved by Anastasya Kolisetska. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Poster · Reference

Children's desk chair shadow shaped like a ghost

A deep navy, almost black room with a skewed trapezoid of warm orange light falling across a wall and floor. Inside the light, a soft-edged chair shadow reads as a friendly ghost, and two holes in the backrest glow like eyes. The blurred, dreamy focus and gradient from orange to red build a gentle, child-friendly spookiness. Fine grain gives a painterly photographic finish.

Palette

#0e1525
#3c2c34
#211c2c
#ba7547
#9a553b
#e49e3e

Layout: A tilted, glowing doorway of light holds a ghost-shaped shadow at left of centre. Product name and price are stacked at right of centre, the greeting is at the bottom left and the logo is at the bottom right, with lots of dark negative space.
Typography: Bold, clean sans in white: a heavy product name, a light descriptor and a large bold price. The greeting uses the same bold sans in sentence case.

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Design an original Halloween poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1528 px (same shape as the reference).

Art direction to follow:
- The idea: Children's desk chair shadow shaped like a ghost.
- Look and feel: A deep navy, almost black room with a skewed trapezoid of warm orange light falling across a wall and floor. Inside the light, a soft-edged chair shadow reads as a friendly ghost, and two holes in the backrest glow like eyes. The blurred, dreamy focus and gradient from orange to red build a gentle, child-friendly spookiness. Fine grain gives a painterly photographic finish.
- Layout: A tilted, glowing doorway of light holds a ghost-shaped shadow at left of centre. Product name and price are stacked at right of centre, the greeting is at the bottom left and the logo is at the bottom right, with lots of dark negative space.
- Typography: Bold, clean sans in white: a heavy product name, a light descriptor and a large bold price. The greeting uses the same bold sans in sentence case.
- Colours: #0e1525, #3c2c34, #211c2c, #ba7547, #9a553b, #e49e3e (background #0e1525, text #e49e3e, accent #ba7547).
- Mood and details: spooky, playful, atmospheric, shadow play, ghost silhouette, glowing eyes, doorway light.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/63683782253345558-1d1fed353899.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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