Mother and daughter hugging on a sunny street in long coats

Reference found on Pinterest, saved by Anastasya Kolisetska. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Mother's Day · Instagram post · Reference

Mother and daughter hugging on a sunny street in long coats

Golden-hour street photography with soft backlight and a blurred city background of glass buildings and trees. Two women in neutral beige and plaid coats hug close, and their warm skin tones set against the neutral outfits make the focal point. The candy lavender and mint type sits right on the image for a youthful, fast-fashion energy. The finish is natural and airy with no ornamentation beyond the thin outlined box and sticker.

Palette

#9f8166
#a69b8f
#7a6450
#bcb8ad
#d3d6c8
#524538

Layout: A full-bleed lifestyle photo fills the frame, with a small price tag at upper left and a huge two-line lavender headline across the centre over the models. A tilted mint-outlined date sticker sits lower right, and an outlined CTA button is centred at the bottom.
Typography: Heavy italic geometric sans caps in lavender for the headline; mint bold sans for the price, sticker and button text

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Design an original Mother's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Mother and daughter hugging on a sunny street in long coats.
- Look and feel: Golden-hour street photography with soft backlight and a blurred city background of glass buildings and trees. Two women in neutral beige and plaid coats hug close, and their warm skin tones set against the neutral outfits make the focal point. The candy lavender and mint type sits right on the image for a youthful, fast-fashion energy. The finish is natural and airy with no ornamentation beyond the thin outlined box and sticker.
- Layout: A full-bleed lifestyle photo fills the frame, with a small price tag at upper left and a huge two-line lavender headline across the centre over the models. A tilted mint-outlined date sticker sits lower right, and an outlined CTA button is centred at the bottom.
- Typography: Heavy italic geometric sans caps in lavender for the headline; mint bold sans for the price, sticker and button text
- Colours: #9f8166, #a69b8f, #7a6450, #bcb8ad, #d3d6c8, #524538 (background #d3d6c8, text #524538, accent #524538).
- Mood and details: warm, joyful, playful, street-style photo, trench coat, plaid coat, outlined CTA button, tilted sticker label.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/63683782252751361-38493b05d83c.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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