Herb-glazed roast lamb leg being drizzled

Reference found on Pinterest, saved by Rodrigo Gorosito. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Easter · Banner · Reference

Herb-glazed roast lamb leg being drizzled

This is a moody editorial food photo with a muted slate-grey background and a warm wooden table. A glistening roast leg of lamb sits in front, with a hand pouring a vivid green herb sauce over it from a silver spoon. Blurred side dishes, plates and roasted garlic add depth. The lighting is soft and directional, which brings out the rich browns and a strong green highlight.

Palette

#4c3c31
#302018
#70624f
#839089
#a57250
#bca38b

Layout: A full-bleed food photo fills a landscape frame. Large white type is set on a slight tilt across the middle and interlocks with the spoon and the roast, so some letters sit behind the food and some in front.
Typography: Clean white geometric sans in all caps, with small words above and a very large brand word that is layered in depth with the photo.

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photographic
typographic
roast lamb
herb sauce drizzle
spoon pour
dinner table
indulgent
warm
appetising

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Design an original Easter banner for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1200 × 628 px.

Art direction to follow:
- The idea: Herb-glazed roast lamb leg being drizzled.
- Look and feel: This is a moody editorial food photo with a muted slate-grey background and a warm wooden table. A glistening roast leg of lamb sits in front, with a hand pouring a vivid green herb sauce over it from a silver spoon. Blurred side dishes, plates and roasted garlic add depth. The lighting is soft and directional, which brings out the rich browns and a strong green highlight.
- Layout: A full-bleed food photo fills a landscape frame. Large white type is set on a slight tilt across the middle and interlocks with the spoon and the roast, so some letters sit behind the food and some in front.
- Typography: Clean white geometric sans in all caps, with small words above and a very large brand word that is layered in depth with the photo.
- Colours: #4c3c31, #302018, #70624f, #839089, #a57250, #bca38b (background #302018, text #bca38b, accent #a57250).
- Mood and details: indulgent, warm, appetising, roast lamb, herb sauce drizzle, spoon pour, dinner table.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/633387442628257-0e75a558d346.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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