Collage of illustrated Kerala Onam culture scenes

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Onam · Instagram post · Reference

Collage of illustrated Kerala Onam culture scenes

Flat vector folk illustration in saturated teal, lime, orange, magenta and yellow with fine outlines and decorative linework. Vignettes of swinging women in kasavu saris, a Kathakali mask, a tiger dancer, a king with a parasol, a caparisoned elephant, a woman making a flower carpet and a long snake boat with rowers on blue water surround the centre. Coconut palms and scattered flowers tie the scenes together. The cream centre gives the eye a calm place to rest.

Palette

#f4f2d3
#c6c45f
#4db0c2
#bb9643
#c65636
#4e946d

Layout: Dense illustrated scenes wrap all four edges like a frame, leaving an irregular cream space in the centre. Three short lines of centred caps sit there with the destination logo below.
Typography: Centred, spaced-out small caps in a slightly quirky display serif. The logo uses a playful lowercase wordmark and an italic serif tagline.

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elephant with parasols
coconut palms
Mahabali
festive
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Design an original Onam Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Collage of illustrated Kerala Onam culture scenes.
- Look and feel: Flat vector folk illustration in saturated teal, lime, orange, magenta and yellow with fine outlines and decorative linework. Vignettes of swinging women in kasavu saris, a Kathakali mask, a tiger dancer, a king with a parasol, a caparisoned elephant, a woman making a flower carpet and a long snake boat with rowers on blue water surround the centre. Coconut palms and scattered flowers tie the scenes together. The cream centre gives the eye a calm place to rest.
- Layout: Dense illustrated scenes wrap all four edges like a frame, leaving an irregular cream space in the centre. Three short lines of centred caps sit there with the destination logo below.
- Typography: Centred, spaced-out small caps in a slightly quirky display serif. The logo uses a playful lowercase wordmark and an italic serif tagline.
- Colours: #f4f2d3, #c6c45f, #4db0c2, #bb9643, #c65636, #4e946d (background #4db0c2, text #f4f2d3, accent #c65636).
- Mood and details: festive, joyful, vibrant, kathakali face, snake boat race, pookalam, elephant with parasols, coconut palms, Mahabali.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/6333255723672310-f213847baa70.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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