Embossed word WOMEN with a multi-armed figure juggling chores and work

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Women's Day · Instagram post · Reference

Embossed word WOMEN with a multi-armed figure juggling chores and work

The background is solid flat red-orange, and the headline letters are debossed from it using only soft drop shadows. White silhouette arms reach out from behind one letter holding a frying pan, phone, laptop, iron, shopping bag and a long broom, so the word itself shows a woman multitasking. The finish is flat and minimal, with white as the only accent colour.

Palette

#f04f25
#d14520
#f16945
#f4896c

Layout: A huge tone-on-tone embossed word runs across the middle, with white line-art arms holding tools coming out of the O. A centred tagline and greeting sit below it, the logo is top right, the hashtag top left and the URL bottom left, with lots of empty space around them.
Typography: Large thin geometric sans caps embossed tone-on-tone; clean humanist sans for tagline with bold greeting

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Design an original Women's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Embossed word WOMEN with a multi-armed figure juggling chores and work.
- Look and feel: The background is solid flat red-orange, and the headline letters are debossed from it using only soft drop shadows. White silhouette arms reach out from behind one letter holding a frying pan, phone, laptop, iron, shopping bag and a long broom, so the word itself shows a woman multitasking. The finish is flat and minimal, with white as the only accent colour.
- Layout: A huge tone-on-tone embossed word runs across the middle, with white line-art arms holding tools coming out of the O. A centred tagline and greeting sit below it, the logo is top right, the hashtag top left and the URL bottom left, with lots of empty space around them.
- Typography: Large thin geometric sans caps embossed tone-on-tone; clean humanist sans for tagline with bold greeting
- Colours: #f04f25, #d14520, #f16945, #f4896c (background #f04f25, text #f4896c, accent #f4896c).
- Mood and details: witty, celebratory, thoughtful, embossed letterforms, multi-armed figure, household tool icons, laptop, broom.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/628815166709195622-529fd64fc0e3.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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