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Poster · Reference
Poster: Car printed on crumpled paper where the crease looks like crash damage
A light grey studio gradient printed on a paper page that has been crumpled and pinched vertically through the middle, so the fold reads as a dent in the car's rear door. Soft, even lighting brings out the paper creases and the metallic silver car. The layout is restrained, with plenty of negative space and a monochrome palette; the only colour is the blue logo. The finish is a witty print ad built around the visual metaphor.
Reference image for inspiration. Editable source files are not included.
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