Unrolling toilet paper roll with the message printed on its sheets

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Instagram post · Reference

Unrolling toilet paper roll with the message printed on its sheets

A teal background with a soft vignette. A photographed, embossed white toilet roll unrolls diagonally, and its perforated sheets carry the continuation of the message. Soft top light gives subtle shadows and paper texture. Two colours, a single object and a clever use of type integrated into the product.

Palette

#3c9a97
#1e8783
#d3ced1
#79a2a3
#9cb6b8
#f7fafa

Layout: A diagonal toilet roll runs from top-centre to bottom-right. The headline starts in white type to the left of the roll and continues in teal type printed on the unrolled sheets. The logo is top-right, and a white box with a tagline sits bottom-left.
Typography: Bold condensed humanist sans in sentence case; white on the background, teal on the paper; small matching sans in the tagline box.

All creative ads for hospitals and clinics

photographic
typographic
minimal
toilet paper roll
text printed on paper
witty
direct
reassuring

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Unrolling toilet paper roll with the message printed on its sheets.
- Look and feel: A teal background with a soft vignette. A photographed, embossed white toilet roll unrolls diagonally, and its perforated sheets carry the continuation of the message. Soft top light gives subtle shadows and paper texture. Two colours, a single object and a clever use of type integrated into the product.
- Layout: A diagonal toilet roll runs from top-centre to bottom-right. The headline starts in white type to the left of the roll and continues in teal type printed on the unrolled sheets. The logo is top-right, and a white box with a tagline sits bottom-left.
- Typography: Bold condensed humanist sans in sentence case; white on the background, teal on the paper; small matching sans in the tagline box.
- Colours: #3c9a97, #1e8783, #d3ced1, #79a2a3, #9cb6b8, #f7fafa (background #1e8783, text #f7fafa, accent #f7fafa).
- Mood and details: witty, direct, reassuring, toilet paper roll, text printed on paper.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/62628251063338599-60bbe9747192.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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