Gandhi silhouette walking under a solar-powered street lamp

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Gandhi Jayanti · Poster · Reference

Gandhi silhouette walking under a solar-powered street lamp

A near-black flat background with lots of negative space. A white line-art figure with a walking stick is seen from behind, lit by a soft cone of light from a lamp topped with a bright blue solar panel. A half-set burnt-orange sun and a navy winding road add depth. The flat vector finish ties the brand's product to the occasion through the metaphor of lighting the path.

Palette

#18191c
#2e2d30
#5c473d
#04469f

Layout: The greeting sits left-aligned in the upper third and the logo sits top right. A solar street lamp rises on the right and lights a white-outlined walking figure at the bottom centre on a curving dark path, with a small setting sun on the left.
Typography: Large orange copperplate script for the first word; clean white geometric sans in title case below it.

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flat
minimal
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walking stick
setting sun
winding path
light cone
contemplative
hopeful
calm

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Design an original Gandhi Jayanti poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1528 px (same shape as the reference).

Art direction to follow:
- The idea: Gandhi silhouette walking under a solar-powered street lamp.
- Look and feel: A near-black flat background with lots of negative space. A white line-art figure with a walking stick is seen from behind, lit by a soft cone of light from a lamp topped with a bright blue solar panel. A half-set burnt-orange sun and a navy winding road add depth. The flat vector finish ties the brand's product to the occasion through the metaphor of lighting the path.
- Layout: The greeting sits left-aligned in the upper third and the logo sits top right. A solar street lamp rises on the right and lights a white-outlined walking figure at the bottom centre on a curving dark path, with a small setting sun on the left.
- Typography: Large orange copperplate script for the first word; clean white geometric sans in title case below it.
- Colours: #18191c, #2e2d30, #5c473d, #04469f (background #18191c, text #5c473d, accent #04469f).
- Mood and details: contemplative, hopeful, calm, solar street lamp, Gandhi walking silhouette, walking stick, setting sun, winding path, light cone.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/622974560989921379-d73091bda6a6.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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