Clay diya whose smoke forms a glowing hard-hat outline

Reference found on Pinterest, saved by yashika sethi. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Diwali · Instagram post · Reference

Clay diya whose smoke forms a glowing hard-hat outline

A dark, moody, blurred interior forms the background, with a single clay diya burning on engineering blueprints. A thin trail of smoke rises and turns into a luminous golden line drawing of a safety helmet. Warm, low-key candlelight is the only light source, giving deep shadows and an amber palette. The finish is soft and cinematic with a gentle glow on the script lettering.

Palette

#0c0804
#201309
#371e0d
#9f5726
#763f1e
#552c11

Layout: A white logo tab sits in the top-right corner. The greeting, date and message are centred in the upper third, the glowing helmet floats in the centre and the lit diya rests at the bottom. A contact strip runs along the bottom edge.
Typography: A glowing gold brush script for 'Diwali' with small spaced caps for 'HAPPY'; a clean geometric sans for the message and contact details.

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photographic
dark
minimal
diya
smoke
safety helmet
blueprint
glow
serene
warm
thoughtful

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Design an original Diwali Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Clay diya whose smoke forms a glowing hard-hat outline.
- Look and feel: A dark, moody, blurred interior forms the background, with a single clay diya burning on engineering blueprints. A thin trail of smoke rises and turns into a luminous golden line drawing of a safety helmet. Warm, low-key candlelight is the only light source, giving deep shadows and an amber palette. The finish is soft and cinematic with a gentle glow on the script lettering.
- Layout: A white logo tab sits in the top-right corner. The greeting, date and message are centred in the upper third, the glowing helmet floats in the centre and the lit diya rests at the bottom. A contact strip runs along the bottom edge.
- Typography: A glowing gold brush script for 'Diwali' with small spaced caps for 'HAPPY'; a clean geometric sans for the message and contact details.
- Colours: #0c0804, #201309, #371e0d, #9f5726, #763f1e, #552c11 (background #0c0804, text #9f5726, accent #763f1e).
- Mood and details: serene, warm, thoughtful, diya, smoke, safety helmet, blueprint, glow.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/621637554862347804-d7a378ab751a.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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