Reference found on Pinterest, saved by Karin Schroeck-Singh. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

Side profile of a thin e-reader shown as a book stack

Plain off-white background with no texture. The only visual is a cut-out photo of a slim dark grey device seen exactly edge-on, with small port details and soft even lighting. The large amount of empty space makes the thinness the whole joke. The finish is quiet and editorial.

Palette

#fffdfa
#908f8f
#bab9b7
#e0ded8
#66696e

Layout: A two-line centred headline sits in the upper third, with the device's thin edge-on profile spanning the width just below it. A large empty space follows, and the logo is centred at the bottom.
Typography: Elegant book-style serif in sentence case for the headline; the brand wordmark in a rounded sans with a two-tone black and orange treatment.

All creative ads for electronics stores, bookstores and publishers

minimal
photographic
typographic
e-reader side profile
negative space
clever
clean
understated

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Side profile of a thin e-reader shown as a book stack.
- Look and feel: Plain off-white background with no texture. The only visual is a cut-out photo of a slim dark grey device seen exactly edge-on, with small port details and soft even lighting. The large amount of empty space makes the thinness the whole joke. The finish is quiet and editorial.
- Layout: A two-line centred headline sits in the upper third, with the device's thin edge-on profile spanning the width just below it. A large empty space follows, and the logo is centred at the bottom.
- Typography: Elegant book-style serif in sentence case for the headline; the brand wordmark in a rounded sans with a two-tone black and orange treatment.
- Colours: #fffdfa, #908f8f, #bab9b7, #e0ded8, #66696e (background #fffdfa, text #66696e, accent #66696e).
- Mood and details: clever, clean, understated, e-reader side profile, negative space.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/621496817372773588-df32615f2eac.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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