Lunar New Year · Story · Reference

Miniature people decorating a giant red couplet on a table

This is a warm, softly painted digital illustration of a sunlit wooden table beside sheer curtains, with light spilling in from the upper left. An oversized red card with gold fretwork borders and gold calligraphy is the focal point. Tiny figures paint it, carry mandarins and climb a gift box full of nuts, chestnuts and pastries. A cute tiger mascot, a steaming tea cup, chestnuts and a brush add narrative detail, all in a warm orange, red and cream palette.

Layout

The camera looks down at an angle across a wooden tabletop. A large red calligraphy card runs diagonally through the lower left, and an open orange snack box sits at the upper right. Logos and the tagline sit along the top edge, and the sub-brand lockup is centred at the bottom.

Typography

Expressive gold brush calligraphy for the greeting and small vertical brush script lines; bold sans logotypes; a green handwritten-style tagline at the bottom

• illustrated
• traditional
• playful
• red couplet with gold calligraphy
• new year snack gift box
• miniature people
• tiger mascot
• mandarin orange
• tea cup and brush
• warm
• festive
• homely