3D Gandhi figure walking over perspective floor text

Reference found on Pinterest, saved by HPI-Harshita Grover. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Gandhi Jayanti · Instagram post · Reference

3D Gandhi figure walking over perspective floor text

Charcoal-black background with a soft spotlight falling on the figure. Faint green and red colour glows sit in the corners. A lifelike 3D rendered elderly man in a white draped cloth holds a wooden staff, and his cast shadow falls onto the floor lettering. The finish is moody, cinematic and restrained.

Palette

#0a0909
#151312
#261d1d
#34312d
#56514d
#8f857c

Layout: A realistic 3D figure stands in the centre, seen from a high angle, walking over large grey headline letters laid in perspective on the floor. The logo sits bottom left, and the right-aligned service list and contacts, split by a thin rule, sit bottom right.
Typography: Heavy grey sans caps laid on the floor in perspective; a custom geometric wordmark; small clean right-aligned sans for the details

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Design an original Gandhi Jayanti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: 3D Gandhi figure walking over perspective floor text.
- Look and feel: Charcoal-black background with a soft spotlight falling on the figure. Faint green and red colour glows sit in the corners. A lifelike 3D rendered elderly man in a white draped cloth holds a wooden staff, and his cast shadow falls onto the floor lettering. The finish is moody, cinematic and restrained.
- Layout: A realistic 3D figure stands in the centre, seen from a high angle, walking over large grey headline letters laid in perspective on the floor. The logo sits bottom left, and the right-aligned service list and contacts, split by a thin rule, sit bottom right.
- Typography: Heavy grey sans caps laid on the floor in perspective; a custom geometric wordmark; small clean right-aligned sans for the details
- Colours: #0a0909, #151312, #261d1d, #34312d, #56514d, #8f857c (background #0a0909, text #8f857c, accent #8f857c).
- Mood and details: solemn, cinematic, dignified, Gandhi figure, walking stick, floor typography.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/617626536441292074-0105b31845e8.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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