Paper-cut character shaped as a diorama of a family reunion dinner

Reference found on Pinterest, saved by Serena Tsang. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lunar New Year · Poster · Reference

Paper-cut character shaped as a diorama of a family reunion dinner

Off-white wall background with soft directional light throwing gentle drop shadows behind a layered red and cream paper sculpture. Stepped compartments show hanging lanterns, fireworks, a traditional gate, blossom trees and lion dancers. The focal point is a family gathered at a round table full of dishes, cut in muted mustard, blue and red paper. The finish is clean and handcrafted, with depth from stacked paper.

Palette

#eee4d9
#dccebf
#cfb09a
#d65c43
#b33e2d
#bd8c73

Layout: A large character built as a raised red frame is centred on the page, with its tiers holding lanterns, fireworks and a pagoda. The biggest lower chamber shows a family round a dinner table, and a small seal sits bottom-left in plenty of plain wall space.
Typography: No set type. The hero is a giant character built as a layered red paper frame, plus a small boxed seal with two characters.

3d
traditional
ornate
layered paper-cut
family reunion dinner
lion dance
lanterns
fireworks
pagoda
warm
festive
familial

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Design an original Lunar New Year poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1620 px (same shape as the reference).

Art direction to follow:
- The idea: Paper-cut character shaped as a diorama of a family reunion dinner.
- Look and feel: Off-white wall background with soft directional light throwing gentle drop shadows behind a layered red and cream paper sculpture. Stepped compartments show hanging lanterns, fireworks, a traditional gate, blossom trees and lion dancers. The focal point is a family gathered at a round table full of dishes, cut in muted mustard, blue and red paper. The finish is clean and handcrafted, with depth from stacked paper.
- Layout: A large character built as a raised red frame is centred on the page, with its tiers holding lanterns, fireworks and a pagoda. The biggest lower chamber shows a family round a dinner table, and a small seal sits bottom-left in plenty of plain wall space.
- Typography: No set type. The hero is a giant character built as a layered red paper frame, plus a small boxed seal with two characters.
- Colours: #eee4d9, #dccebf, #cfb09a, #d65c43, #b33e2d, #bd8c73 (background #dccebf, text #b33e2d, accent #d65c43).
- Mood and details: warm, festive, familial, layered paper-cut, family reunion dinner, lion dance, lanterns, fireworks, pagoda.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/61643088645928268-832dc3efa1e5.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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