Word DHARMA with arrows striking a fallen block

Reference found on Pinterest, saved by Vishal Ramesh Shinde. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Dussehra · Instagram post · Reference

Word DHARMA with arrows striking a fallen block

A flat saffron-orange background with no texture. In the focal wordmark, the first letter has fallen over and lies flat, pierced by three thin orange arrows. This hints at a word losing its evil half, leaving the virtuous word standing. Only deep crimson and orange are used, and the finish is clean and vector-like, with a soft shadow on the letters.

Palette

#fbb03b
#cc1e28

Layout: The wordmark sits centred just above the middle on a thin horizontal ground line, with a toppled block and three arrows to its left. The tagline is centred in the lower third and the hashtag sits bottom right, with lots of empty space around everything.
Typography: Heavy red sans-serif caps with a slight 3D bevel for the hero word; small dark geometric sans for the tagline, with one bold word; condensed sans for the hashtag

minimal
typographic
flat
arrows
bow
wordmark
horizon line
bold
clever
calm

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Design an original Dussehra Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Word DHARMA with arrows striking a fallen block.
- Look and feel: A flat saffron-orange background with no texture. In the focal wordmark, the first letter has fallen over and lies flat, pierced by three thin orange arrows. This hints at a word losing its evil half, leaving the virtuous word standing. Only deep crimson and orange are used, and the finish is clean and vector-like, with a soft shadow on the letters.
- Layout: The wordmark sits centred just above the middle on a thin horizontal ground line, with a toppled block and three arrows to its left. The tagline is centred in the lower third and the hashtag sits bottom right, with lots of empty space around everything.
- Typography: Heavy red sans-serif caps with a slight 3D bevel for the hero word; small dark geometric sans for the tagline, with one bold word; condensed sans for the hashtag
- Colours: #fbb03b, #cc1e28 (background #fbb03b, text #cc1e28, accent #cc1e28).
- Mood and details: bold, clever, calm, arrows, bow, wordmark, horizon line.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/612982199278358228-67245dbf0b05.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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