Red tilak brushstroke above bowls of rice and kumkum forming the O's

Reference found on Pinterest, saved by nisha pandya. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Bhai Dooj · Instagram post · Reference

Red tilak brushstroke above bowls of rice and kumkum forming the O's

Clean white background with a very faint grey mandala outline and soft translucent red wave swooshes. The focal point is a textured orange-red painted tilak stroke, like a vermilion mark, above two top-down photographed bowls of white rice and red kumkum that stand in for letters. The look is minimal and corporate, with red as the only accent colour.

Palette

#fdfdfc
#daccc8
#ea4635
#a89a95

Layout: Centred typographic lockup: a large festival word with two bowls as the double O, a smaller greeting word arching at the left and a spaced word at upper right, and a vertical red tilak stroke above. Logo sits top-left, social icons top-right and the URL on a thin red rule at the bottom, with generous white space.
Typography: Bold rounded geometric sans in charcoal for the display word; widely tracked small caps sans for the supporting words and URL.

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minimal
typographic
bright
tilak stroke
rice and kumkum bowls as letter O
faint mandala
red swooshes
clean
festive
modern

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Design an original Bhai Dooj Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Red tilak brushstroke above bowls of rice and kumkum forming the O's.
- Look and feel: Clean white background with a very faint grey mandala outline and soft translucent red wave swooshes. The focal point is a textured orange-red painted tilak stroke, like a vermilion mark, above two top-down photographed bowls of white rice and red kumkum that stand in for letters. The look is minimal and corporate, with red as the only accent colour.
- Layout: Centred typographic lockup: a large festival word with two bowls as the double O, a smaller greeting word arching at the left and a spaced word at upper right, and a vertical red tilak stroke above. Logo sits top-left, social icons top-right and the URL on a thin red rule at the bottom, with generous white space.
- Typography: Bold rounded geometric sans in charcoal for the display word; widely tracked small caps sans for the supporting words and URL.
- Colours: #fdfdfc, #daccc8, #ea4635, #a89a95 (background #fdfdfc, text #ea4635, accent #ea4635).
- Mood and details: clean, festive, modern, tilak stroke, rice and kumkum bowls as letter O, faint mandala, red swooshes.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/611645193175325376-da11c9ffc11d.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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