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Valentine's Day · Instagram post · Reference

Single conversation-heart candy

A flat saturated marigold-yellow background with a single top-down photo of a pale-pink chalky conversation-heart candy, stamped with red text and casting a soft shadow. The huge negative space puts all the focus on the tiny object and its agency-humour message. The colours are warm and limited to yellow, pink and red-orange, with a crisp, minimal editorial finish.

Palette

#fdb841
#d39da8

Layout: A small candy heart sits dead centre with a large amount of empty space around it; the greeting, a tiny sign-off and the logo stack centred at the bottom.
Typography: Wide-tracked geometric sans caps in red-orange; small spaced lowercase sign-off; clean sans wordmark in white.

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Brand nameWhat you sellOffer or message (optional)Website or handle (optional)Language

Your logo (optional)

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Design an original Valentine's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Single conversation-heart candy.
- Look and feel: A flat saturated marigold-yellow background with a single top-down photo of a pale-pink chalky conversation-heart candy, stamped with red text and casting a soft shadow. The huge negative space puts all the focus on the tiny object and its agency-humour message. The colours are warm and limited to yellow, pink and red-orange, with a crisp, minimal editorial finish.
- Layout: A small candy heart sits dead centre with a large amount of empty space around it; the greeting, a tiny sign-off and the logo stack centred at the bottom.
- Typography: Wide-tracked geometric sans caps in red-orange; small spaced lowercase sign-off; clean sans wordmark in white.
- Colours: #fdb841, #d39da8 (background #fdb841, text #d39da8, accent #d39da8).
- Mood and details: witty, sweet, clean, conversation heart candy.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/60869032442101131-0a16f83b4b73.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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