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Thanksgiving · Instagram post · Reference

Pumpkin pie with the team logo piped in whipped cream

This overhead shot is set on a dark rustic wooden table with warm, moody lighting and a vignette. A pumpkin pie in a speckled ceramic dish is the focus, with the team mascot emblem piped on top in rosettes of whipped cream. Orange pumpkins, yellow and burgundy autumn leaves, hazelnuts, star anise, wheat stalks, red berries and an apple frame the pie. Wood-handled cutlery and a grainy, textured finish give it a harvest-editorial feel.

Palette

#47291f
#211612
#d9712e
#dca668
#75402a
#b35121

Layout: Top-down flat lay with the pie plate centered, pumpkins and leaves forming a border across the top and right, and a knife and fork running diagonally at the bottom left. A small sponsor/logo lockup with stacked caps greeting sits in the bottom right.
Typography: Distressed, weathered condensed serif caps in white with a smaller sans caps sign-off.

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photographic
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star anise
wheat
cozy
rustic
warm

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Design an original Thanksgiving Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Pumpkin pie with the team logo piped in whipped cream.
- Look and feel: This overhead shot is set on a dark rustic wooden table with warm, moody lighting and a vignette. A pumpkin pie in a speckled ceramic dish is the focus, with the team mascot emblem piped on top in rosettes of whipped cream. Orange pumpkins, yellow and burgundy autumn leaves, hazelnuts, star anise, wheat stalks, red berries and an apple frame the pie. Wood-handled cutlery and a grainy, textured finish give it a harvest-editorial feel.
- Layout: Top-down flat lay with the pie plate centered, pumpkins and leaves forming a border across the top and right, and a knife and fork running diagonally at the bottom left. A small sponsor/logo lockup with stacked caps greeting sits in the bottom right.
- Typography: Distressed, weathered condensed serif caps in white with a smaller sans caps sign-off.
- Colours: #47291f, #211612, #d9712e, #dca668, #75402a, #b35121 (background #211612, text #dca668, accent #d9712e).
- Mood and details: cozy, rustic, warm, pumpkin pie, pumpkins, autumn leaves, hazelnuts, star anise, wheat.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/608197124714440383-7c8e5bfc9f59.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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