Illustrated bride from behind holding a chalni and puja thali

Reference found on Pinterest, saved by gesu srivastava. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Karwa Chauth · Instagram post · Reference

Illustrated bride from behind holding a chalni and puja thali

The background is a deep maroon night with small stars and a pale full moon at the top right. A flat vector woman, seen from behind in a red-and-orange embroidered lehenga with a flowing dupatta and a gajra bun, raises a chalni and holds a thali with a diya and a kalash. Strings of yellow and orange marigolds hang at the top left, and a darker red jaali balcony railing runs behind her. The palette is warm red, saffron and gold with a clean vector finish.

Palette

#450202
#691e17
#290101
#cd4b29
#e18b3a
#95412f

Layout: The illustrated woman fills the left half under hanging marigold strings. The right half holds centred witty copy lines inside corner-bracket frame marks, ending in the greeting, with the moon top-right and the agency logo bottom-right.
Typography: Classic serif for the centred body lines in cream; orange serif caps for the greeting, with a larger emphasized middle word; a hand-drawn bulb logo with a quirky display font.

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Design an original Karwa Chauth Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Illustrated bride from behind holding a chalni and puja thali.
- Look and feel: The background is a deep maroon night with small stars and a pale full moon at the top right. A flat vector woman, seen from behind in a red-and-orange embroidered lehenga with a flowing dupatta and a gajra bun, raises a chalni and holds a thali with a diya and a kalash. Strings of yellow and orange marigolds hang at the top left, and a darker red jaali balcony railing runs behind her. The palette is warm red, saffron and gold with a clean vector finish.
- Layout: The illustrated woman fills the left half under hanging marigold strings. The right half holds centred witty copy lines inside corner-bracket frame marks, ending in the greeting, with the moon top-right and the agency logo bottom-right.
- Typography: Classic serif for the centred body lines in cream; orange serif caps for the greeting, with a larger emphasized middle word; a hand-drawn bulb logo with a quirky display font.
- Colours: #450202, #691e17, #290101, #cd4b29, #e18b3a, #95412f (background #450202, text #e18b3a, accent #cd4b29).
- Mood and details: witty, warm, festive, woman in lehenga, chalni sieve, puja thali, marigold garlands, full moon, jaali railing.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/606649012345047997-9eaee5b1609b.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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