Ghost reaching for two burgers beside a ghost-detector phone

Reference found on Pinterest, saved by Carole CHABIN. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Instagram post · Reference

Ghost reaching for two burgers beside a ghost-detector phone

Deep navy and violet airbrushed illustration of a haunted living room: an open wardrobe, a window with a moonlit sky, a vase of red flowers and a glowing red lamp. A swirling blue ghost with piercing pale eyes reaches out with translucent, glowing cyan hands toward two photoreal cutout burgers on a table. The retro 80s horror-movie poster finish uses soft grain, and warm red accents set against the cool blue glow.

Palette

#15171f
#2b2c3c
#7d3b31
#3d4464
#e2451b
#6372a9

Layout: Symmetrical retro horror-poster layout: glowing headline and date centred at top, an illustrated haunted room with a ghost emerging from a wardrobe in the middle, and two photographed burgers flanking a phone across the lower third. Below them a tagline is split either side of a centred logo, with the offer line and fine print along the bottom.
Typography: Chunky rounded bold display caps with a glowing red-orange neon edge; a condensed red bold sans for the tagline; small white sans for the offer and legal text.

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burgers
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Design an original Halloween Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Ghost reaching for two burgers beside a ghost-detector phone.
- Look and feel: Deep navy and violet airbrushed illustration of a haunted living room: an open wardrobe, a window with a moonlit sky, a vase of red flowers and a glowing red lamp. A swirling blue ghost with piercing pale eyes reaches out with translucent, glowing cyan hands toward two photoreal cutout burgers on a table. The retro 80s horror-movie poster finish uses soft grain, and warm red accents set against the cool blue glow.
- Layout: Symmetrical retro horror-poster layout: glowing headline and date centred at top, an illustrated haunted room with a ghost emerging from a wardrobe in the middle, and two photographed burgers flanking a phone across the lower third. Below them a tagline is split either side of a centred logo, with the offer line and fine print along the bottom.
- Typography: Chunky rounded bold display caps with a glowing red-orange neon edge; a condensed red bold sans for the tagline; small white sans for the offer and legal text.
- Colours: #15171f, #2b2c3c, #7d3b31, #3d4464, #e2451b, #6372a9 (background #15171f, text #e2451b, accent #7d3b31).
- Mood and details: spooky, playful, cinematic, ghost, glowing hands, haunted room, full moon window, ghost detector phone, burgers.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/606578643608500433-ef7a0c0d2422.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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