Hindi word Gandhi with a line-art charkha over the letters

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Gandhi Jayanti · Instagram post · Reference

Hindi word Gandhi with a line-art charkha over the letters

The background is flat light grey and fully even. The focal point is a thick black Devanagari word, with a thin navy line drawing of a spoked wheel and a small wheel joined by a belt resting on its top bar. A delicate black signature-style script sits under the word for contrast. The finish is minimal, with no texture or ornament.

Palette

#e4e4e4
#cccccb
#a7acb0

Layout: A centred type lockup: a bold Devanagari word with a line-art charkha belt and wheel sitting on top, and the script greeting beneath. The logo is top-centre and the URL bottom-centre, with wide light-grey empty space.
Typography: Heavy black Devanagari display; thin monoline handwritten script for the greeting; clean geometric sans for the logo and URL.

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minimal
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calm
respectful
elegant

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Design an original Gandhi Jayanti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Hindi word Gandhi with a line-art charkha over the letters.
- Look and feel: The background is flat light grey and fully even. The focal point is a thick black Devanagari word, with a thin navy line drawing of a spoked wheel and a small wheel joined by a belt resting on its top bar. A delicate black signature-style script sits under the word for contrast. The finish is minimal, with no texture or ornament.
- Layout: A centred type lockup: a bold Devanagari word with a line-art charkha belt and wheel sitting on top, and the script greeting beneath. The logo is top-centre and the URL bottom-centre, with wide light-grey empty space.
- Typography: Heavy black Devanagari display; thin monoline handwritten script for the greeting; clean geometric sans for the logo and URL.
- Colours: #e4e4e4, #cccccb, #a7acb0 (background #e4e4e4, text #a7acb0, accent #a7acb0).
- Mood and details: calm, respectful, elegant, charkha, chakra wheel, devanagari lettering.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/603341681377083870-9387110c48d2.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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