Opening…

Reference found on Pinterest, saved by ryan simpson. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Creative · Reference

Creative: Basketball player reaching toward the hoop in a graphic event billboard

The creative uses a nearly black field with oversized white typography arranged as a kinetic typographic grid. A color photograph of a basketball player extends across the lower-right, with the ball and outstretched arm creating a diagonal focal line. Small red and blue sports accents punctuate the monochrome treatment. The billboard is photographed against warm historic architecture, adding contrast between heritage surroundings and contemporary sports graphics.

Reference image for inspiration. Editable source files are not included.