Gold ring and pearl hoop standing in for the zeros in 20% OFF

Reference found on Pinterest, saved by Tomato Jules | Юлія. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Easter · Instagram post · Reference

Gold ring and pearl hoop standing in for the zeros in 20% OFF

A warm blush-cream linen-textured background with sage-olive type. Cut-out gold jewellery with soft shadows replaces letterforms in the discount figure, and that swap is the focal point. The palette is limited to cream, sage and gold. It has a quiet, upscale editorial finish.

Palette

#f3e5db
#e0d6c8
#c8c4b2

Layout: Everything is centred and stacked: a small logo at the top, a spaced-out sale label, then a huge 20% OFF where the jewellery pieces replace the O and 0. The dates, the storewide line, a thin outlined code box and the URL follow below, with generous margins all round.
Typography: Oversized high-contrast didone serif for the numerals; widely tracked geometric sans caps for the labels and details; small serif caps for the wordmark.

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Design an original Easter Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Gold ring and pearl hoop standing in for the zeros in 20% OFF.
- Look and feel: A warm blush-cream linen-textured background with sage-olive type. Cut-out gold jewellery with soft shadows replaces letterforms in the discount figure, and that swap is the focal point. The palette is limited to cream, sage and gold. It has a quiet, upscale editorial finish.
- Layout: Everything is centred and stacked: a small logo at the top, a spaced-out sale label, then a huge 20% OFF where the jewellery pieces replace the O and 0. The dates, the storewide line, a thin outlined code box and the URL follow below, with generous margins all round.
- Typography: Oversized high-contrast didone serif for the numerals; widely tracked geometric sans caps for the labels and details; small serif caps for the wordmark.
- Colours: #f3e5db, #e0d6c8, #c8c4b2 (background #f3e5db, text #c8c4b2, accent #c8c4b2).
- Mood and details: elegant, calm, refined, gold ring, pearl hoop earring, linen texture, outlined code box.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/5981412002308272-43c7958caeef.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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