Karwa Chauth · Instagram post · Reference

Hands raising a bowl of creamy curry toward the full moon

A deep navy night sky with soft drifting clouds and faint stars, and a bright grey-white full moon near the top. Two hands rise from the bottom holding a dark bowl of orange curry with swirls of cream, chopped coriander and a red chilli in the centre, a playful echo of the moon-sighting ritual. The food is cleanly cut out and lit bright so its warm oranges stand out against the cool blue background. The finish is simple and photographic, and the gold type adds warmth.

Layout

Centred vertical stack: small logo at top, full moon below it, then a two-line headline, and a bowl held up by two hands from the bottom edge filling the lower half. The phone number sits small at the bottom centre over a dark sky with plenty of empty space.

Typography

Clean white geometric sans for the lead line, then a large golden-yellow flared serif with a calligraphic feel for the name; a small sans for the phone number.

• photographic
• dark
• full moon
• night sky
• clouds
• stars
• curry bowl
• hands
• warm
• indulgent
• witty