Reference found on Pinterest, saved by Barbra Colburn. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Poster · Reference

Pumpkin carved with a glowing arches logo

A pure black background with one orange pumpkin lit from inside. A client's logo is carved into it and glows as the only light source. Warm amber light fades softly across the pumpkin's ribbed skin, and there is no other decoration. The finish is simple and restrained, and the idea carries the whole piece.

Palette

#060606
#9f141c
#ce351d
#461610
#6f1715
#250f0b

Layout: A single glowing pumpkin sits centred in the upper half of a black portrait frame. Two centred lines of small text sit below it, with generous black space all around.
Typography: Small rounded geometric sans in warm yellow, centred across two lines.

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Brand nameWhat you sellOffer or message (optional)Website or handle (optional)Language

Your logo (optional)

Add your logoChoose a file, drop it here, or paste a screenshot (⌘V or Ctrl+V).

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Design an original Halloween poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1620 px (same shape as the reference).

Art direction to follow:
- The idea: Pumpkin carved with a glowing arches logo.
- Look and feel: A pure black background with one orange pumpkin lit from inside. A client's logo is carved into it and glows as the only light source. Warm amber light fades softly across the pumpkin's ribbed skin, and there is no other decoration. The finish is simple and restrained, and the idea carries the whole piece.
- Layout: A single glowing pumpkin sits centred in the upper half of a black portrait frame. Two centred lines of small text sit below it, with generous black space all around.
- Typography: Small rounded geometric sans in warm yellow, centred across two lines.
- Colours: #060606, #9f141c, #ce351d, #461610, #6f1715, #250f0b (background #060606, text #ce351d, accent #9f141c).
- Mood and details: warm, clever, understated, carved pumpkin, jack-o'-lantern glow, logo carving.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/59672763803681602-43b3dce58366.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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