Orange nail polish poured into a jack-o'-lantern shape

Reference found on Pinterest, saved by Jessica Brainard. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Instagram post · Reference

Orange nail polish poured into a jack-o'-lantern shape

A deep violet textured paper background carries a glossy, raised orange nail-polish puddle shaped like a carved jack-o'-lantern with a curled stem. Sugar-crusted orange gummy candies are scattered around it, echoing the polish shade. Bright, soft studio light brings out the wet gloss and casts gentle shadows. The purple-orange complementary palette gives a clean, festive, candy-like finish.

Palette

#6f4cb9
#532f9d
#cb6121
#381962
#ee843f
#9f4829

Layout: A top-down flat-lay with a glossy polish pumpkin face in the centre. The brush cap comes in from the top left, the open bottle angles in from the bottom right and orange gummies are scattered around the edges. A white script logo sits in the top-right corner.
Typography: White handwritten script wordmark; condensed bold sans product lettering on the bottle.

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playful
spooky-fun
vibrant

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Design an original Halloween Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Orange nail polish poured into a jack-o'-lantern shape.
- Look and feel: A deep violet textured paper background carries a glossy, raised orange nail-polish puddle shaped like a carved jack-o'-lantern with a curled stem. Sugar-crusted orange gummy candies are scattered around it, echoing the polish shade. Bright, soft studio light brings out the wet gloss and casts gentle shadows. The purple-orange complementary palette gives a clean, festive, candy-like finish.
- Layout: A top-down flat-lay with a glossy polish pumpkin face in the centre. The brush cap comes in from the top left, the open bottle angles in from the bottom right and orange gummies are scattered around the edges. A white script logo sits in the top-right corner.
- Typography: White handwritten script wordmark; condensed bold sans product lettering on the bottle.
- Colours: #6f4cb9, #532f9d, #cb6121, #381962, #ee843f, #9f4829 (background #6f4cb9, text #ee843f, accent #532f9d).
- Mood and details: playful, spooky-fun, vibrant, jack-o'-lantern, nail polish pour, sour gummy candies, polish brush.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/5911043254674563-14a2b7d9bcda.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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