Two toggle switches: new year on, old year off

Reference found on Pinterest, saved by Designbeetz. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

New Year · Instagram post · Reference

Two toggle switches: new year on, old year off

Near-black background with dusty film grain and scratches. Soft-shadowed, slightly raised white and grey pill toggles imitate interface controls, one with a black knob on the right, the other with a dark grey knob on the left. Monochrome palette, subtle depth and a tactile analog texture.

Palette

#1c1c1c
#101010
#77787a
#f9f9f9
#4a4a4a
#a5a6a7

Layout: Centered white greeting in the upper third with a small wordmark top right; two stacked pill toggles occupy the center, the top one bright and switched on, the lower one greyed and switched off.
Typography: Clean grotesque sans with quirky rounded letterforms for the greeting; small label text above large regular-weight numerals inside the toggles.

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Design an original New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Two toggle switches: new year on, old year off.
- Look and feel: Near-black background with dusty film grain and scratches. Soft-shadowed, slightly raised white and grey pill toggles imitate interface controls, one with a black knob on the right, the other with a dark grey knob on the left. Monochrome palette, subtle depth and a tactile analog texture.
- Layout: Centered white greeting in the upper third with a small wordmark top right; two stacked pill toggles occupy the center, the top one bright and switched on, the lower one greyed and switched off.
- Typography: Clean grotesque sans with quirky rounded letterforms for the greeting; small label text above large regular-weight numerals inside the toggles.
- Colours: #1c1c1c, #101010, #77787a, #f9f9f9, #4a4a4a, #a5a6a7 (background #1c1c1c, text #f9f9f9, accent #f9f9f9).
- Mood and details: modern, witty, sleek, UI toggle switches, grain texture, sparkle.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/589971619983622385-88c25c336d8c.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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