Half-Rama, half-Ravana monochrome warrior illustration

Reference found on Pinterest, saved by Ganesh. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Dussehra · Instagram post · Reference

Half-Rama, half-Ravana monochrome warrior illustration

The background is a flat saffron-yellow textured paper with a large, subtle tonal brand mark. The hero is a grayscale digital illustration merging an archer hero on the left with a ten-headed king on the right, divided by a golden arrow. The black-and-grey headline mirrors the split to convey the duality of good and evil. The look is high contrast, clean and conceptual.

Palette

#f1c103
#625e50
#b99f49
#8f7f4c
#35322b

Layout: A centred split-character illustration sits above a large wordplay headline, followed by a tagline and greeting, all centred. The logo is at the bottom centre, a hashtag is in the top right, and a huge faded logo mark fills the background.
Typography: Heavy geometric sans caps for the headline, split into black and grey halves to form a word blend; a light sans tagline and a bold small sans greeting

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Design an original Dussehra Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Half-Rama, half-Ravana monochrome warrior illustration.
- Look and feel: The background is a flat saffron-yellow textured paper with a large, subtle tonal brand mark. The hero is a grayscale digital illustration merging an archer hero on the left with a ten-headed king on the right, divided by a golden arrow. The black-and-grey headline mirrors the split to convey the duality of good and evil. The look is high contrast, clean and conceptual.
- Layout: A centred split-character illustration sits above a large wordplay headline, followed by a tagline and greeting, all centred. The logo is at the bottom centre, a hashtag is in the top right, and a huge faded logo mark fills the background.
- Typography: Heavy geometric sans caps for the headline, split into black and grey halves to form a word blend; a light sans tagline and a bold small sans greeting
- Colours: #f1c103, #625e50, #b99f49, #8f7f4c, #35322b (background #f1c103, text #35322b, accent #b99f49).
- Mood and details: bold, thoughtful, dramatic, split Rama-Ravana figure, ten heads, arrow, bow, oversized logo watermark.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/588493876339956397-110ba1930692.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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