Child's hand resting on an elderly father's hand over a computer mouse

Reference found on Pinterest, saved by MOHAMMED Ali. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Instagram post · Reference

Child's hand resting on an elderly father's hand over a computer mouse

This is a top-down flat lay on a saturated royal-blue background with a soft vignette. A mustard-yellow rounded mouse pad forms a horizontal band, and a white mouse sits on it under a weathered adult hand with a small child's hand placed on top. The white cable rises up and visually links to the script lettering. The lighting is soft and even, with a clean studio finish.

Palette

#023ca5
#ddaf63
#e4e1e0
#b4825f
#705846
#416ebb

Layout: Logo sits top centre with the greeting below it. The mouse cable runs from the script down to the mouse on a wide mustard pad in the lower half, with the hands entering from the bottom edge.
Typography: Spaced small sans caps for the greeting's first word with a large flowing white brush script; bold geometric sans logo.

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computer mouse
hands
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cable
tender
clean
warm

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Design an original Father's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Child's hand resting on an elderly father's hand over a computer mouse.
- Look and feel: This is a top-down flat lay on a saturated royal-blue background with a soft vignette. A mustard-yellow rounded mouse pad forms a horizontal band, and a white mouse sits on it under a weathered adult hand with a small child's hand placed on top. The white cable rises up and visually links to the script lettering. The lighting is soft and even, with a clean studio finish.
- Layout: Logo sits top centre with the greeting below it. The mouse cable runs from the script down to the mouse on a wide mustard pad in the lower half, with the hands entering from the bottom edge.
- Typography: Spaced small sans caps for the greeting's first word with a large flowing white brush script; bold geometric sans logo.
- Colours: #023ca5, #ddaf63, #e4e1e0, #b4825f, #705846, #416ebb (background #023ca5, text #e4e1e0, accent #416ebb).
- Mood and details: tender, clean, warm, computer mouse, hands, mouse pad, cable.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/586171707796081252-9ad04332ca97.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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