Charkha spinning wheel whose wheel is a yellow pill tablet

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Gandhi Jayanti · Instagram post · Reference

Charkha spinning wheel whose wheel is a yellow pill tablet

The background is a plain pale mint with no texture. A dark charcoal silhouette of a spinning wheel on a bench has its wheel replaced by a glossy yellow scored tablet inside a scalloped dark rim, so the product and the festival icon become one image. The palette is just two colours plus a yellow accent, which keeps attention on the visual pun. It has a clean vector finish with no decoration.

Palette

  • #e4fff6
  • #fdd935
  • #78897c
  • #a6c2b8
  • #1f3028
  • #546253
Layout
A large flat charkha icon sits centred in the upper two-thirds, with the greeting centred below it on a single line and a small brand logo at bottom-right. There is plenty of empty mint space around them.
Typography
Bold geometric sans caps in dark charcoal for the greeting; logo in a teal-and-dark condensed sans.

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  • clever
  • calm
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