Translucent blue glass unicorn rearing up

Reference found on Pinterest, saved by Lee Junghwa. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

New Year · Instagram post · Reference

Translucent blue glass unicorn rearing up

The background is a flat warm-grey studio backdrop with a film-grain, magazine-scan texture. The hero is a glossy, translucent cobalt-blue glass horse with a clear horn, rearing mid-leap, with strong specular highlights and soft reflections. White type layers in front of and behind the figure to create depth, editorial-collage style. The palette stays limited to grey, icy blue and white, giving a cool, shiny look.

Palette

#929ba9
#84868d
#a9aeb6
#5984ab
#3e6791
#294c74

Layout: Oversized year numerals stack at the top left, with the glass horse overlapping them from the right. Small scattered phrases sit at the top right and the edges, and a large faded slogan is stacked at the bottom left behind the horse's legs.
Typography: Huge white high-contrast serif numerals; a light serif, partly italic, for the small tags; a large grotesk sans for the bottom slogan in faded white.

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Design an original New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Translucent blue glass unicorn rearing up.
- Look and feel: The background is a flat warm-grey studio backdrop with a film-grain, magazine-scan texture. The hero is a glossy, translucent cobalt-blue glass horse with a clear horn, rearing mid-leap, with strong specular highlights and soft reflections. White type layers in front of and behind the figure to create depth, editorial-collage style. The palette stays limited to grey, icy blue and white, giving a cool, shiny look.
- Layout: Oversized year numerals stack at the top left, with the glass horse overlapping them from the right. Small scattered phrases sit at the top right and the edges, and a large faded slogan is stacked at the bottom left behind the horse's legs.
- Typography: Huge white high-contrast serif numerals; a light serif, partly italic, for the small tags; a large grotesk sans for the bottom slogan in faded white.
- Colours: #929ba9, #84868d, #a9aeb6, #5984ab, #3e6791, #294c74 (background #84868d, text #294c74, accent #3e6791).
- Mood and details: dreamy, trendy, magical, glass unicorn, rearing horse, year numerals, grain texture.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/5840674512295073-aacddd274214.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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