Man in black suit and golden Mahabali crown posing on a pookalam

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Onam · Poster · Reference

Man in black suit and golden Mahabali crown posing on a pookalam

Flat mustard-yellow textured paper background with a slightly darker offset rectangle behind the model. A stylish man in a black suit, sunglasses and a gold crown strikes a swaggering pose, standing on a marigold and chrysanthemum pookalam. A brass lamp sits to the left and a sadya spread on a banana leaf to the right. Soft studio lighting and editorial Swiss-poster minimalism give it a humorous, modern take on the festival.

Palette

#e9ae1f
#dd9e19
#c68b23
#0a0c0f
#1d1b19
#a36623

Layout: The festival name is split into huge stacked black condensed letters down the left side, with the suited figure standing centre-right in front of a darker ochre rectangle. Small tagline text sits top right and under the headline, and the brand sign-off is bottom left, finished with black bar accents at the edges.
Typography: Massive distressed condensed black grotesque caps, a widely letter-spaced small caps greeting, and tiny tracked-out sans body copy.

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Design an original Onam poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1642 px (same shape as the reference).

Art direction to follow:
- The idea: Man in black suit and golden Mahabali crown posing on a pookalam.
- Look and feel: Flat mustard-yellow textured paper background with a slightly darker offset rectangle behind the model. A stylish man in a black suit, sunglasses and a gold crown strikes a swaggering pose, standing on a marigold and chrysanthemum pookalam. A brass lamp sits to the left and a sadya spread on a banana leaf to the right. Soft studio lighting and editorial Swiss-poster minimalism give it a humorous, modern take on the festival.
- Layout: The festival name is split into huge stacked black condensed letters down the left side, with the suited figure standing centre-right in front of a darker ochre rectangle. Small tagline text sits top right and under the headline, and the brand sign-off is bottom left, finished with black bar accents at the edges.
- Typography: Massive distressed condensed black grotesque caps, a widely letter-spaced small caps greeting, and tiny tracked-out sans body copy.
- Colours: #e9ae1f, #dd9e19, #c68b23, #0a0c0f, #1d1b19, #a36623 (background #e9ae1f, text #0a0c0f, accent #c68b23).
- Mood and details: playful, bold, festive, mahabali crown, pookalam, nilavilakku brass lamp, sadya on banana leaf, flower petals.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/582934745569288695-7ff401572935.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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