Ornate golden bow fanning five arrows labelled with industry evils

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Dussehra · Story · Reference

Ornate golden bow fanning five arrows labelled with industry evils

The background is a soft sky-blue radial gradient with a gentle glowing centre. An ornate bronze-and-gold bow with turquoise inlay and vine-like filigree holds five slim golden arrows that fan upward, each labelled with a sustainability problem. The bowstring is drawn as crackling white lightning for energy. The finish is clean, calm and premium, with navy type echoing the logo.

Palette

  • #8fd3e5
  • #bae5f0
  • #8db8c4
Layout
Everything is centred on a single vertical axis. The logo is at the top, the bow and a fan of five arrows sit in the upper-middle with labels running along each shaft, the two-line greeting is below, then a small wish line and the URL at the bottom, with generous sky-blue space throughout.
Typography
Light, widely tracked sans for 'HAPPY'; a bold classic serif in caps for 'DUSSEHRA'; small humanist sans for the body and URL; a thin geometric wordmark.

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  • minimal
  • illustrated
  • bright
  • ornate bow
  • golden arrows
  • lightning bowstring
  • labelled arrows
  • serene
  • purposeful
  • elegant

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