Terracotta Onathappan cones on a floating pookalam disc

Reference found on Pinterest, saved by Palak Singh. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Onam · Instagram post · Reference

Terracotta Onathappan cones on a floating pookalam disc

Soft, hazy yellow-green background with blurred palm leaves and oversized out-of-focus dragonflies that give depth of field. Three terracotta pyramid cones sit on an elliptical floating pookalam of red, orange, yellow and white petals, with small crisp dragonflies perched on them. The light is gentle and glowing from behind the centre. Gold foil script adds a warm accent against the pastel field.

Palette

#eaed9b
#cbc97e
#d8d798
#994230
#b8aa7a
#b77249

Layout: Centred vertical stack: brand logo top right, a short headline centred in the upper third, the hero cones on a floating flower disc in the middle, and the greeting centred below. Plenty of soft negative space all around.
Typography: Clean geometric sans headline with a bold dark-green keyword; gold textured script for the festival name; lowercase rounded logotype.

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Design an original Onam Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Terracotta Onathappan cones on a floating pookalam disc.
- Look and feel: Soft, hazy yellow-green background with blurred palm leaves and oversized out-of-focus dragonflies that give depth of field. Three terracotta pyramid cones sit on an elliptical floating pookalam of red, orange, yellow and white petals, with small crisp dragonflies perched on them. The light is gentle and glowing from behind the centre. Gold foil script adds a warm accent against the pastel field.
- Layout: Centred vertical stack: brand logo top right, a short headline centred in the upper third, the hero cones on a floating flower disc in the middle, and the greeting centred below. Plenty of soft negative space all around.
- Typography: Clean geometric sans headline with a bold dark-green keyword; gold textured script for the festival name; lowercase rounded logotype.
- Colours: #eaed9b, #cbc97e, #d8d798, #994230, #b8aa7a, #b77249 (background #eaed9b, text #994230, accent #b77249).
- Mood and details: serene, fresh, festive, pookalam flower carpet, thrikkakara appan clay cones, dragonflies, palm fronds.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/581808845657800634-be6ddaaa1de6.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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