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Reference found on Pinterest, saved by Hans Peter. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal
Poster · Reference
Poster: Night traffic with brake-light reflections forming arches logos
The shot is a high-angle night photograph of a congested multi-lane road, slick with rain. Red brake lights and their long vertical reflections are the only bright colour against dark asphalt. These reflections cleverly form M-shaped double arches that repeat down the frame. The visual pun carries the whole ad, with minimal branding and a cinematic grade.
Reference image for inspiration. Editable source files are not included.
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