Cartoon gift-box mascot perched on a child's head

Reference found on Pinterest, saved by Mariiana Díaz. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Children's Day · Instagram post · Reference

Cartoon gift-box mascot perched on a child's head

A flat sunny-yellow background has thick purple squiggle lines and faint pale-yellow loops. At the bottom, a real photo of a curly-haired child is cropped to the forehead and eyes, looking up at a cute cyan gift-box character with a bow, big eyes and waving arms. A cream speech bubble with soft rounded corners makes it look like the mascot is speaking. Bright, candy-coloured palette and a flat, sticker-like graphic finish.

Palette

#f8d21c
#f4e9ce
#393025
#69513e
#a67863
#cba274

Layout: A small brand logo sits at top left. A large cream speech bubble fills the upper half and holds the headline and offer line. The bubble's tail points down to a mascot sitting on a child's head, which is cropped at the eyes along the bottom edge.
Typography: Quirky hand-drawn display lettering with bouncy, mixed-height letters in purple, cyan and coral; rounded geometric sans in dark ink for the subline.

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cheerful
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warm

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Design an original Children's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Cartoon gift-box mascot perched on a child's head.
- Look and feel: A flat sunny-yellow background has thick purple squiggle lines and faint pale-yellow loops. At the bottom, a real photo of a curly-haired child is cropped to the forehead and eyes, looking up at a cute cyan gift-box character with a bow, big eyes and waving arms. A cream speech bubble with soft rounded corners makes it look like the mascot is speaking. Bright, candy-coloured palette and a flat, sticker-like graphic finish.
- Layout: A small brand logo sits at top left. A large cream speech bubble fills the upper half and holds the headline and offer line. The bubble's tail points down to a mascot sitting on a child's head, which is cropped at the eyes along the bottom edge.
- Typography: Quirky hand-drawn display lettering with bouncy, mixed-height letters in purple, cyan and coral; rounded geometric sans in dark ink for the subline.
- Colours: #f8d21c, #f4e9ce, #393025, #69513e, #a67863, #cba274 (background #f8d21c, text #393025, accent #cba274).
- Mood and details: cheerful, playful, warm, speech bubble, gift-box mascot, squiggle lines, cropped child's head.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/5770305770018356-7c260d24632d.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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