Christmas tree made of stacked red cherries on a snowy street

Reference found on Pinterest, saved by Lovisa Lundin. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Instagram post · Reference

Christmas tree made of stacked red cherries on a snowy street

A surreal photo of a conical pile of glossy red cherries with stems, mixed with pine sprigs and dusted with snow, standing on a snowy city sidewalk. The light is soft and overcast, with a muted, cool urban backdrop of a teal-green facade with columns and a faded brick building. The saturated red fruit is the focal point. The finish is analog-film and editorial with gentle grain.

Palette

#241b19
#4a2822
#a0958a
#846e61
#c3bbb2
#524e41

Layout: A cone-shaped tower of cherries fills the frame from the bottom edge, placed against a green building facade on the right and a brick building on the left. A white wordmark runs across the centre over the tree.
Typography: Bold condensed sans-serif caps in white, set large and centred.

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Design an original Christmas Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Christmas tree made of stacked red cherries on a snowy street.
- Look and feel: A surreal photo of a conical pile of glossy red cherries with stems, mixed with pine sprigs and dusted with snow, standing on a snowy city sidewalk. The light is soft and overcast, with a muted, cool urban backdrop of a teal-green facade with columns and a faded brick building. The saturated red fruit is the focal point. The finish is analog-film and editorial with gentle grain.
- Layout: A cone-shaped tower of cherries fills the frame from the bottom edge, placed against a green building facade on the right and a brick building on the left. A white wordmark runs across the centre over the tree.
- Typography: Bold condensed sans-serif caps in white, set large and centred.
- Colours: #241b19, #4a2822, #a0958a, #846e61, #c3bbb2, #524e41 (background #241b19, text #c3bbb2, accent #c3bbb2).
- Mood and details: whimsical, festive, editorial, cherry pile christmas tree, snow, pine sprigs, city street.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/5770305769456382-2e108a7c9e8c.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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