Cutaway house at night with women silhouettes and a heat pump

Reference found on Pinterest, saved by Mariiana Díaz. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Women's Day · Instagram post · Reference

Cutaway house at night with women silhouettes and a heat pump

A deep navy night sky with a moonlit lake and mountains frames a 3D cross-section of a modern house. The house shows a shower, a bathtub and a kitchen in dark grey tones. Warm glowing panels on the right carry shadow silhouettes of a pregnant woman, a mother with a child and a woman feeding a toddler. The outdoor heat pump unit is placed in the bottom-left foreground, and warm amber against cool blue creates a gentle, cinematic feel.

Palette

#0e131e
#e3c79e
#04040c
#1f222b
#3a3637
#857666

Layout: A left-aligned greeting and quote sit in the dark sky at top-left, with a circular logo top-right. A three-storey cutaway building fills the lower right, the product unit sits bottom-left, and the contact details run along the bottom edge.
Typography: Thin, tall art-deco display serif in peach; small clean sans body copy in off-white

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photographic
3d
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woman silhouettes
heat pump unit
night sky
mountains by lake
warm
tender
calm

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Design an original Women's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Cutaway house at night with women silhouettes and a heat pump.
- Look and feel: A deep navy night sky with a moonlit lake and mountains frames a 3D cross-section of a modern house. The house shows a shower, a bathtub and a kitchen in dark grey tones. Warm glowing panels on the right carry shadow silhouettes of a pregnant woman, a mother with a child and a woman feeding a toddler. The outdoor heat pump unit is placed in the bottom-left foreground, and warm amber against cool blue creates a gentle, cinematic feel.
- Layout: A left-aligned greeting and quote sit in the dark sky at top-left, with a circular logo top-right. A three-storey cutaway building fills the lower right, the product unit sits bottom-left, and the contact details run along the bottom edge.
- Typography: Thin, tall art-deco display serif in peach; small clean sans body copy in off-white
- Colours: #0e131e, #e3c79e, #04040c, #1f222b, #3a3637, #857666 (background #04040c, text #e3c79e, accent #e3c79e).
- Mood and details: warm, tender, calm, cutaway house, woman silhouettes, heat pump unit, night sky, mountains by lake.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/5770305768598552-92d41b508d6f.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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