Round spectacles forming the letters of a word

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Gandhi Jayanti · Instagram post · Reference

Round spectacles forming the letters of a word

A pure white background holds a single oversized rust-brown lowercase word. A real pair of thin gold wire-rimmed round spectacles is dropped in to form the letters' bowls, which makes a clever type-and-object mashup. The only colour accents are the saffron, navy and green of the greeting line. The finish is flat and clean with no texture.

Palette

#ffffff
#eaeae6
#d8d5d0
#723524

Layout: A large lowercase word runs across the centre, with a pair of photographed round spectacles standing in for the two middle bowls. A short caption and a tricolour greeting sit centred below it. Social icons are at top left, the logo at top right and the handle at bottom left, all on a white background with lots of space.
Typography: Heavy rounded geometric sans lowercase in rust brown for the display word; light grey sans for the body; bold sans caps in saffron, navy and green for the greeting

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minimal
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respectful
clean
thoughtful

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Design an original Gandhi Jayanti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Round spectacles forming the letters of a word.
- Look and feel: A pure white background holds a single oversized rust-brown lowercase word. A real pair of thin gold wire-rimmed round spectacles is dropped in to form the letters' bowls, which makes a clever type-and-object mashup. The only colour accents are the saffron, navy and green of the greeting line. The finish is flat and clean with no texture.
- Layout: A large lowercase word runs across the centre, with a pair of photographed round spectacles standing in for the two middle bowls. A short caption and a tricolour greeting sit centred below it. Social icons are at top left, the logo at top right and the handle at bottom left, all on a white background with lots of space.
- Typography: Heavy rounded geometric sans lowercase in rust brown for the display word; light grey sans for the body; bold sans caps in saffron, navy and green for the greeting
- Colours: #ffffff, #eaeae6, #d8d5d0, #723524 (background #ffffff, text #723524, accent #723524).
- Mood and details: respectful, clean, thoughtful, round spectacles, tricolour text, social icons.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/57280226505506769-a95f7e335b6b.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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