Hands through heart cut-outs holding pun cards

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Valentine's Day · Instagram post · Reference

Hands through heart cut-outs holding pun cards

A flat crimson paper backdrop is cut with two pale-pink heart openings, shot straight on in soft even studio light. Hands reach through the hearts holding small square Valentine cards with flat vector illustrations: a pink matchbox on an orange grid, and a tin of blue sardines on pink stripes. Each card is a visual pun. The finish is a clean, tactile, handmade set photo in reds and pinks.

Palette

#c10219
#f7a99c
#fccbd2
#a20507
#db8a5d
#f45b5d

Layout: Two pink heart-shaped holes sit diagonally in a red wall, top-right and bottom-left, with a hand reaching through each holding an illustrated square card toward the centre; the negative space is lots of flat red.
Typography: Chunky rounded display sans caps in white with a slight tilt, printed on the illustrated cards.

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warm

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Design an original Valentine's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Hands through heart cut-outs holding pun cards.
- Look and feel: A flat crimson paper backdrop is cut with two pale-pink heart openings, shot straight on in soft even studio light. Hands reach through the hearts holding small square Valentine cards with flat vector illustrations: a pink matchbox on an orange grid, and a tin of blue sardines on pink stripes. Each card is a visual pun. The finish is a clean, tactile, handmade set photo in reds and pinks.
- Layout: Two pink heart-shaped holes sit diagonally in a red wall, top-right and bottom-left, with a hand reaching through each holding an illustrated square card toward the centre; the negative space is lots of flat red.
- Typography: Chunky rounded display sans caps in white with a slight tilt, printed on the illustrated cards.
- Colours: #c10219, #f7a99c, #fccbd2, #a20507, #db8a5d, #f45b5d (background #c10219, text #fccbd2, accent #f45b5d).
- Mood and details: playful, witty, warm, heart cut-outs, hands, illustrated cards, matchbox, sardine tin.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/572731277635121484-d288644409d8.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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