Smiling father driving while an excited son waves from a rear car seat

Reference found on Pinterest, saved by Sook Wong. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Instagram post · Reference

Smiling father driving while an excited son waves from a rear car seat

A bright, airy luxury car cabin is shot from a dashcam-style wide angle, with soft daylight coming through the windows and a cream headliner. The laughing father in a white linen shirt is in soft focus in the foreground, while the joyful boy in a child seat with a teddy bear forms the emotional focal point. The bottom of the frame is darkened into a vignette so the text stays legible. The overall look is warm, natural and cinematic.

Palette

#110b04
#362616
#e3dabc
#9d815f
#7f674d
#b1a07e

Layout: The full-bleed interior photo puts the father in the left foreground and the child in the right mid-ground. The headline is centred at the bottom over a darkened gradient, with a smaller greeting framed by thin horizontal rules.
Typography: Elegant white serif for the two-line headline; light, clean sans for the greeting set between fine lines.

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Design an original Father's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Smiling father driving while an excited son waves from a rear car seat.
- Look and feel: A bright, airy luxury car cabin is shot from a dashcam-style wide angle, with soft daylight coming through the windows and a cream headliner. The laughing father in a white linen shirt is in soft focus in the foreground, while the joyful boy in a child seat with a teddy bear forms the emotional focal point. The bottom of the frame is darkened into a vignette so the text stays legible. The overall look is warm, natural and cinematic.
- Layout: The full-bleed interior photo puts the father in the left foreground and the child in the right mid-ground. The headline is centred at the bottom over a darkened gradient, with a smaller greeting framed by thin horizontal rules.
- Typography: Elegant white serif for the two-line headline; light, clean sans for the greeting set between fine lines.
- Colours: #110b04, #362616, #e3dabc, #9d815f, #7f674d, #b1a07e (background #110b04, text #e3dabc, accent #e3dabc).
- Mood and details: joyful, warm, reassuring, car interior, child seat, teddy bear, sunroof light.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/56998751529925285-423c5ba92bb2.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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