Toddler playing with blocks beside a crayon-drawn imaginary mother

Reference found on Pinterest, saved by Evgenya Grebneva. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Children's Day · Poster · Reference

Toddler playing with blocks beside a crayon-drawn imaginary mother

A clean seamless white background with soft studio lighting. A real toddler in a blue tee and jeans plays with a wooden construction toy and colourful blocks. On the left, a childlike crayon drawing of a curly-haired woman in a scribbled purple dress reaches toward the toy, mixing photography with a child's imagination. Pink and blue crayons at the bottom carry the info, which keeps the concept consistent.

Palette

#fefefe
#e4d9dc
#dfa8a9
#ba6799
#282c33
#365f98

Layout: The hero sits in the upper half: a crayon-drawn woman on the left kneels toward a photographed child on the right, with toys between them. A large centred headline sits in the lower middle, surrounded by generous white space. The contact details and label are printed on two crayons in the bottom-right corner.
Typography: Large magenta crayon-textured handwritten display type; small bold black rounded sans on the crayons.

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Design an original Children's Day poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1528 px (same shape as the reference).

Art direction to follow:
- The idea: Toddler playing with blocks beside a crayon-drawn imaginary mother.
- Look and feel: A clean seamless white background with soft studio lighting. A real toddler in a blue tee and jeans plays with a wooden construction toy and colourful blocks. On the left, a childlike crayon drawing of a curly-haired woman in a scribbled purple dress reaches toward the toy, mixing photography with a child's imagination. Pink and blue crayons at the bottom carry the info, which keeps the concept consistent.
- Layout: The hero sits in the upper half: a crayon-drawn woman on the left kneels toward a photographed child on the right, with toys between them. A large centred headline sits in the lower middle, surrounded by generous white space. The contact details and label are printed on two crayons in the bottom-right corner.
- Typography: Large magenta crayon-textured handwritten display type; small bold black rounded sans on the crayons.
- Colours: #fefefe, #e4d9dc, #dfa8a9, #ba6799, #282c33, #365f98 (background #fefefe, text #282c33, accent #ba6799).
- Mood and details: tender, hopeful, poignant, crayon drawing, stick-figure parent, toy blocks, crayons, wooden toy.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/56646907809659700-27c0e1155934.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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