Top-down illustrated divided hot pot with a golden koi, surrounded by hands and festive miniatures

Reference found on Pinterest, saved by Jason Tang. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lunar New Year · Poster · Reference

Top-down illustrated divided hot pot with a golden koi, surrounded by hands and festive miniatures

The deep crimson background carries a faint repeating auspicious pattern. A cream-rimmed three-section hot pot sits at the centre with red broth full of gold ingots, coins, dumplings and mahjong tiles, and a large golden koi is the focal point. Hands with chopsticks, a red envelope and a jade bangle reach in from the edges. Miniature figures, a lion dancer, a hanging lantern, firecrackers and small gold sparkler bursts add storytelling detail. It is drawn in a flat vector style with gold linework and soft steam wisps.

Palette

#931b25
#b42c28
#d83b23
#d07952
#5e0707
#ece1cd

Layout: A scroll banner holding the calligraphic greeting runs across the top, and a large round hot pot seen from above fills the centre. Hands reach in from the edges, and small props (teapot, plate, tiny figures lighting firecrackers) sit along the bottom corners.
Typography: Bold brush-style Chinese calligraphy in golden yellow on the red scroll; a tiny script signature in the corner.

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illustrated
traditional
ornate
bright
hot pot
koi fish
gold ingots
red envelope
lanterns
mahjong tiles
festive
abundant
joyful

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Design an original Lunar New Year poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1557 px (same shape as the reference).

Art direction to follow:
- The idea: Top-down illustrated divided hot pot with a golden koi, surrounded by hands and festive miniatures.
- Look and feel: The deep crimson background carries a faint repeating auspicious pattern. A cream-rimmed three-section hot pot sits at the centre with red broth full of gold ingots, coins, dumplings and mahjong tiles, and a large golden koi is the focal point. Hands with chopsticks, a red envelope and a jade bangle reach in from the edges. Miniature figures, a lion dancer, a hanging lantern, firecrackers and small gold sparkler bursts add storytelling detail. It is drawn in a flat vector style with gold linework and soft steam wisps.
- Layout: A scroll banner holding the calligraphic greeting runs across the top, and a large round hot pot seen from above fills the centre. Hands reach in from the edges, and small props (teapot, plate, tiny figures lighting firecrackers) sit along the bottom corners.
- Typography: Bold brush-style Chinese calligraphy in golden yellow on the red scroll; a tiny script signature in the corner.
- Colours: #931b25, #b42c28, #d83b23, #d07952, #5e0707, #ece1cd (background #931b25, text #ece1cd, accent #d83b23).
- Mood and details: festive, abundant, joyful, hot pot, koi fish, gold ingots, red envelope, lanterns, mahjong tiles.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/56576539063611795-80c73f9e70b2.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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