String of red chillies styled as a lit firecracker ladi

Reference found on Pinterest, saved by deepika. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Diwali · Instagram post · Reference

String of red chillies styled as a lit firecracker ladi

The background is a flat, saturated red, with a soft drop shadow and out-of-focus chillies at the edges for depth. A dense braided string of glossy red chillies with green stems mimics a Diwali cracker string. Its green fuse ends in a bright golden sparkler burst with a warm glow, which is the focal point. The monochrome red palette is broken only by the green stems and the gold spark.

Palette

#d5272d
#e4433b
#ec6857
#ad2b23
#6f1112
#f39680

Layout: The chilli firecracker string runs diagonally from the top left into the centre, ending in a glowing spark. A large centred script greeting and a two-line wish fill the bottom, with a small brand name at the top right.
Typography: Elegant white display script with serif flourishes; a small clean sans for the quote and brand.

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Design an original Diwali Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: String of red chillies styled as a lit firecracker ladi.
- Look and feel: The background is a flat, saturated red, with a soft drop shadow and out-of-focus chillies at the edges for depth. A dense braided string of glossy red chillies with green stems mimics a Diwali cracker string. Its green fuse ends in a bright golden sparkler burst with a warm glow, which is the focal point. The monochrome red palette is broken only by the green stems and the gold spark.
- Layout: The chilli firecracker string runs diagonally from the top left into the centre, ending in a glowing spark. A large centred script greeting and a two-line wish fill the bottom, with a small brand name at the top right.
- Typography: Elegant white display script with serif flourishes; a small clean sans for the quote and brand.
- Colours: #d5272d, #e4433b, #ec6857, #ad2b23, #6f1112, #f39680 (background #d5272d, text #6f1112, accent #ad2b23).
- Mood and details: playful, fiery, festive, red chillies, firecracker string, sparkler spark, blurred chillies.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/56435801576368090-5a35f5213bef.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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